Evaluating customer information breaches as service failures : an event study approach
Year of publication: |
2011
|
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Authors: | Malhotra, Arvind ; Kubowicz Malhotra, Claudia |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 14.2011, 1, p. 44-59
|
Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Datenschutz | Data protection | Beschwerdemanagement | Complaint management | Unternehmenswert | Firm value | USA | United States |
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