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Performance measurement approach to show the value for the customer in an industrial service network

Ukko, Juhani; Pekkola, Sanna; Saunila, Minna; Rantala, Tero - In: International journal of business performance management 16 (2015) 2/3, pp. 214-229

Persistent link: https://www.econbiz.de/10011317292

The service revolution and the transformation of marketing science

Rust, Roland T.; Huang, Ming-hui - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 206-221

Persistent link: https://www.econbiz.de/10010358790

Huang, Ming-hui; Rust, Roland T. - In: Journal of service research : JSR 16 (2013) 3, pp. 251-258

Persistent link: https://www.econbiz.de/10009782150

Measuring customer experience in service : a systematic review

Bueno, Eduardo Veiga; Weber, Tiziana Brenner Beauchamp; … - In: The service industries journal 39 (2019) 11/12, pp. 779-798

Persistent link: https://www.econbiz.de/10012205844

Relationship marketing and service : an update

Grönroos, Christian - In: Journal of global scholars of marketing science : … 27 (2017) 3, pp. 201-208

Persistent link: https://www.econbiz.de/10011774977

Antecedents of co-creation intention and their role in developing technology-based new services via customer involvement : a conceptual analysis

Sarmah, Bijoylaxmi; Rahman, Zillur - In: International journal of business excellence 15 (2018) 2, pp. 239-255

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Coordination in service value networks: A mechanism design approach

Blau, Benjamin - 2009

The fundamental paradigm shift from traditional value chains to agile service value networks (SVN) implies new economic … pricing of service compositions in SVNs. The mechanism is multidimensional incentive compatible and implements an ex …-post service level enforcement. Further extensions of the mechanism are evaluated following analytical and numerical research …