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Low-literate versus literate customer experience : dimensions, consequences and moderators
Mishra, Anubhav A.; Verma, Megha - In: International journal of market research 64 (2022) 1, pp. 132-159
Persistent link: https://www.econbiz.de/10012794302
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Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.; Verma, Megha - In: Marketing intelligence & planning 42 (2024) 1, pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
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Socio-demographic, shopping self-concept, and shopping-context related moderators of customer experience
Mishra, Anubhav A.; Verma, Megha - In: The international review of retail, distribution and … 33 (2023) 2, pp. 155-177
Persistent link: https://www.econbiz.de/10014292092