Shopping value, satisfaction, and behavioral intentions : a sociodemographic and interproduct category study on private label brands
Year of publication: |
2014
|
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Authors: | Mishra, Anubhav A. |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 27.2014, 4, p. 226-246
|
Subject: | Utilitarian and hedonic value | consumer satisfaction | loyalty | word-of-mouth | intention to switch | moderating and mediating effects | sociodemographics | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Markenimage | Brand image | Handelsmarke | Store brand |
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