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Customer orientation, CRM organization, and hotel financial performance : the mediating role of customer satisfaction
Dah, Helen M.; Blomme, Robert J.; Kil, Arie; Honyenuga, … - In: Advances in hospitality and leisure 18 (2023), pp. 113-135
Persistent link: https://www.econbiz.de/10014247590
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The service-profit chain : a meta-analytic test of a comprehensive theoretical framework
Hogreve, Jens; Iseke, Anja; Derfuß, Klaus; Eller, … - In: Journal of marketing 81 (2017) 3, pp. 41-61
Persistent link: https://www.econbiz.de/10011697835
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Uncovering the service profit chain in the casino industry
Prentice, Catherine; Wong, IpKin Anthony; Lam, Desmond - In: International journal of contemporary hospitality management 29 (2017) 11, pp. 2826-2846
Persistent link: https://www.econbiz.de/10011799915
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The role of B2B marketing strategy, ICT B2B marketing support, and service quality in market orientation : performance relationship ; evidence from three European countries
Jagodič, Gregor; Milfelner, Borut - In: Cogent business & management 9 (2022) 1, pp. 1-28
The purpose of this study is to evaluate the role of marketing strategy, information communication technology (ICT) marketing support, and service quality in the market orientation-performance relationship. Even though there are many studies considering the market orientation-performance...
Persistent link: https://www.econbiz.de/10014439742
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Understanding the effects of market orientation and e-marketing on service performance
Tsiotsou, Rodoula H.; Vlachopoulou, Maria - In: Marketing intelligence & planning 29 (2011) 2, pp. 141-155
Persistent link: https://www.econbiz.de/10009156912
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Market orientation, service quality and organizational performance in service organizations in Malaysia
Thurasamy Ramayah; Samat, Nusrah; Lo May Chiun - In: Asia-Pacific journal of business administration 3 (2011) 1, pp. 8-27
Persistent link: https://www.econbiz.de/10009160422
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Service quality, size, and performance of audit firms : consideration of market segments and business strategies
Yang, Yi-Fang; Yang, Lee-Wen; Lee, Min-Ning - In: The international journal of business and finance … 9 (2015) 4, pp. 51-66
Persistent link: https://www.econbiz.de/10011285362
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Business service market share, international operation strategy and performance
Lee, Chia-chi - In: Baltic journal of management 8 (2013) 4, pp. 463-485
Persistent link: https://www.econbiz.de/10010203980
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Hallmarks in the development of marketing: Chinese managers' market orientation and ability to deliver service quality
Pitta, Dennis A.; Smith, Darlene Brannigan - In: International marketing : emerging markets, (pp. 155-187). 2011
Persistent link: https://www.econbiz.de/10008937369
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The impact of customer performance on IMC outcomes : firm size moderation in the inter-country context
Butkouskaya, Vera; Llonch-Andreu, Joan; … - In: Journal of economics, finance & administrative science 26 (2021) 52, pp. 358-375
Purpose - Taking the customer-centric nature of integrated marketing communications (IMC), this article investigates the specific role of customer performance in IMC effectiveness in various size companies applying inter-country context. Design/methodology/approach - The sample consists of the...
Persistent link: https://www.econbiz.de/10012814157