This research aims to investigate the impact of customer satisfaction, experience, and loyalty on brand power in the …. Customer loyalty also is a strong predictor of brand power in hoteling and tourism industry. By strengthening that part, which …

are organization members of the primary/leveraged brand and have purchased additional co-branded services as part of their … primary brand (call center operated by the membership organization) is examined. Design/Methodology/Approach The survey data … significant for co-branded service retention, the empathy dimension is most important to primary/leveraged brand retention …