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~subject:"Dienstleistungssektor"
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An examination of the interpla...
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Dienstleistungssektor
Consumer behaviour
19
Konsumentenverhalten
16
International marketing
14
Internationales Marketing
14
Brand image
9
Designation of origin
9
Herkunftsbezeichnung
9
Markenimage
9
Brand management
8
Markenführung
8
Brand
7
Markenartikel
7
USA
7
United States
7
Innovation
6
Country of origin
5
Cultural identity
5
Customer integration
5
Kulturelle Identität
5
Kundenintegration
5
Personality psychology
5
Persönlichkeitspsychologie
5
Advertising effects
4
Cross-cultural management
4
Multinationales Unternehmen
4
New product development
4
Produktentwicklung
4
Transnational corporation
4
Werbewirkung
4
Auslandsaufenthalt
3
Business services
3
China
3
Expatriate assignment
3
Firm performance
3
Individualism
3
Innovation management
3
Innovationsmanagement
3
Interkulturelles Management
3
Mobile communications
3
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Magnusson, Peter
3
Boggs, David J.
1
Engen, Marit
1
Kristensson, Per
1
Westjohn, Stanford A.
1
Witell, Lars
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Journal of international marketing
1
The service industries journal
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ECONIS (ZBW)
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1
Order-of-entry effects for service firms in developing markets : an examination of multinational advertising agencies
Magnusson, Peter
;
Westjohn, Stanford A.
;
Boggs, David J.
- In:
Journal of international marketing
17
(
2009
)
2
,
pp. 23-41
Persistent link: https://www.econbiz.de/10003891535
Saved in:
2
Exploring the role of front-line employees as innovators
Engen, Marit
;
Magnusson, Peter
- In:
The service industries journal
35
(
2015
)
5/6
,
pp. 303-324
Persistent link: https://www.econbiz.de/10011299595
Saved in:
3
Service innovation for sustainable business : stimulating, realizing and capturing the value from service innovation
Kristensson, Per
(
ed.
);
Magnusson, Peter
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011913578
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