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The influence of negative marketplace information on consumer attitudes toward a service establishment
Smith, Ronn J.; Knuff, David C.; Sprott, David E.; … - In: Journal of retailing and consumer services 20 (2013) 3, pp. 358-364
Persistent link: https://www.econbiz.de/10009759772
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Conducting service research that matters
Gustafsson, Anders; Aksoy, Lerzan; Brady, Michael K.; … - In: The journal of services marketing 29 (2015) 6/7, pp. 425-429
Persistent link: https://www.econbiz.de/10011418248
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To give or not to give professional services to non-paying clients ; Professionals' giving backstory
McColl-Kennedy, Janet R.; Patterson, Paul G.; Brady, … - In: Journal of service management 26 (2015) 3, pp. 426-459
Persistent link: https://www.econbiz.de/10011389031
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One firm’s loss is another’s gain : capitalizing on other firms’ service failures
Allen, Alexis M.; Brady, Michael K.; Robinson, Stacey G.; … - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 648-662
Persistent link: https://www.econbiz.de/10011340264
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A customer scorned : effects of employee reprimands in frontline service encounters
Pugh, Harrison B.; Brady, Michael K.; Hopkins, Lucas M. - In: Journal of service research : JSR 21 (2018) 2, pp. 219-234
Persistent link: https://www.econbiz.de/10011855801
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Service sweethearting : its antecedents and customer consequences
Brady, Michael K.; Voorhees, Clay M.; Brusco, Michael J. - In: Journal of marketing 76 (2012) 2, pp. 81-98
Persistent link: https://www.econbiz.de/10009737486
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Touch versus tech : when technology functions as a barrier or a benefit to service encounters
Giebelhausen, Michael; Robinson, Stacey G.; Sirianni, … - In: Journal of marketing 78 (2014) 4, pp. 113-124
Persistent link: https://www.econbiz.de/10010381381