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~subject:"Dienstleistungssektor"
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How fit connects service brand...
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Dienstleistungssektor
Brand management
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Consumer behaviour
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Brand image
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event sponsorship
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Netherlands
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event-sponsor fit
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Advertising effects
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B-to-B-Marketing
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Brand extension
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Business-to-business marketing
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Corporate Social Responsibility
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Corporate social responsibility
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Dienstleistungsqualität
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Domestic Country Bias
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Event marketing
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Event-Marketing
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International marketing
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Lieferantenmanagement
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Markentransfer
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Patriotism
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Product brands
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Baqai, Sana
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Casidy, Riza
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Mohan, Mayoor
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Nyadzayo, Munyaradzi W.
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Padela, Shoaib M. Farooq
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Estudios de economía aplicada : revista promovida por Asepelt, Asociación de Economía Aplicada
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
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Exploring service brand associations: a consumers' perspective in rising service economy
Qureshi, Jawaid Ahmed
;
Padela, Shoaib M. Farooq
; …
- In:
Estudios de economía aplicada : revista promovida por …
39
(
2021
)
2
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012813958
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2
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
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