//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Digital media"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The Effects of Sponsor Relevan...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Digital media
Advertising
13
Werbung
13
Advertising effects
8
Werbewirkung
8
Internet marketing
6
Mobile Marketing
6
Mobile marketing
6
Online-Marketing
6
Consumer behaviour
5
Fachzeitschrift
5
Journal
5
Konsumentenverhalten
5
Social Web
5
Social web
5
Viral marketing
4
Virales Marketing
4
Branchenentwicklung
3
Interactive media
3
Interaktive Medien
3
Internet usage
3
Internetnutzung
3
Online-Werbung
3
Sector development
3
Theorie
3
Theory
3
Artificial intelligence
2
Brand
2
Brand management
2
Digitale Medien
2
Ethnic group
2
Ethnische Gruppe
2
Forschung
2
Kaufentscheidung
2
Künstliche Intelligenz
2
Markenartikel
2
Markenführung
2
Purchase decision
2
Research
2
Social Media
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
Bhandari, Manu
2
Rodgers, Shelly
2
Published in...
All
Electronic word of mouth as a promotional technique : new insights from social media
1
International journal of advertising : the quarterly review of marketing communications
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 125-141)
.
2020
Persistent link: https://www.econbiz.de/10012263257
Saved in:
2
What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->