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Review of studies on digital transaction platforms in marketing journals
Hänninen, Mikko - In: The international review of retail, distribution and … 30 (2020) 2, pp. 164-192
Persistent link: https://www.econbiz.de/10012209864
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Managing brands in the platform economy : an integrated perspective
Schumacher, Martin - 2021
Persistent link: https://www.econbiz.de/10012671307
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On optimal auctions for mixing exclusive and shared matching in platforms
Bhargava, Hemant K.; Csapó, Gergely; Müller, Rudolf - In: Management science : journal of the Institute for … 66 (2020) 6, pp. 2653-2676
Persistent link: https://www.econbiz.de/10012254439
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Performing web analytics with Google Analytics 4 : a platform review
McGuirk, Mike - In: Journal of marketing analytics : JMA 11 (2023) 4, pp. 854-868
Persistent link: https://www.econbiz.de/10014537411
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Neue Fakten zur gewerblichen Immobilienvermarktung und der Bedeutung von Immobilienportalen im Internet
Hess, Thomas; Mann, Florian - In: Immobilien-Jahrbuch ... : Analysen, Trends, … (2009), pp. 204-208
Persistent link: https://www.econbiz.de/10003877446
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Enhancing student learning in marketing courses : an exploration of fundamental principles for website platforms
Hollenbeck, Candice R.; Mason, Charlotte H.; Song, Ji Hee - In: Journal of marketing education : JME 33 (2011) 2, pp. 171-182
Persistent link: https://www.econbiz.de/10009273955
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Emerging opportunities and marketing implications for web-based entrepreneurs through the niche portal strategy
Singh, Robert P.; Carson, Marie A. - In: Research at the marketing-entrepreneurship interface, (pp. 126-140). 2003
Persistent link: https://www.econbiz.de/10003844703
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Promoting platform takeoff and self-fulfilling expectations : field experimental evidence
Boudreau, Kevin J. - In: Management science : journal of the Institute for … 67 (2021) 9, pp. 5953-5967
Persistent link: https://www.econbiz.de/10012650210
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Der Einfluss der Werbespotgestaltung auf das Social Media Engagement von Konsumenten : eine Multilevel-Analyse und Lebenszyklus-Betrachtung am Beispiel von YouTube
Lenzen, Sandra - 2019
Zielgruppen Dozierende und Studierende der Betriebswirtschaftslehre (Marketing) und Kommunikationswissenschaften Fach- und … Führungskräfte im Bereich Marketing, Kommunikation und Marktforschung Die Autorin Dr. Sandra Lenzen promovierte bei Univ.-Prof. Dr …
Persistent link: https://www.econbiz.de/10012401777
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Essays on design science in management and marketing
Micu, Daniela - 2024 - First edition
Persistent link: https://www.econbiz.de/10014553276