Platforms refer to intermediaries that facilitate economic interaction between two sets of agents wherein the decisions of one set of agents is likely to have an effect on the other via direct and/or indirect externalities. Given their nature, platforms need to find the appropriate balance...

For their online shops, multichannel retailers must decide whether to adopt a prototypical design (with channel-specific attributes) or a homogenous design (with cues corresponding to their physical stores). While most retailers use a prototypical design, we propose that the effectiveness of a...

Although SOA development and service identification are widely discussed among academics and practitioners alike, little is known about how they are performed in practice. Thus, this paper investigates how SOA development and service identification work in real-life projects. An explorative...

As more and more activities in the economy become digitized, analytics and data-driven decision-making (DDD) are becoming increasingly important. The adoption of analytics and DDD has been slower in small-to-medium enterprises (SMEs) compared to large firms, and reliable causal estimates of the...

The importance of users as a source of information for company innovation activity was raised in the 1980s by von Hippel. Today, a concept of a similar basis is known and developed in Europe under the name of User-Driven Innovation (UDI). The UDI is based on the belief that enterprises which are...

"Freemium” whereby a basic service level is provided free of charge but consumers are charged for more advanced features has become a popular business model for firms selling digital goods. However, it is not clear whether the launch of a free version helps or hurts the sale of an existing...

The present paper tries to study the impact of online services level in contexts where transactions have not been done yet, through the adoption of a formative approach. In this scene, the present research considers two main dimensions of online services (pre-purchase services and...

Consumers may need help using an inherently complex or information-intensive product after purchase. This paper studies the incentive for a manufacturer or a retailer to invest in pre-sales service effort that would reduce the consumer's likelihood of seeking after-sales support. Because...

Major SAAS (Software-as-a-service) Notification management services currently available in the industry have limited business capability of modification of rules and triggers. Also, cconsiderable turnaround time in releasing new features prevents connecting e-Commerce platforms from being agile....