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~subject:"Digitale Medien"
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Digitale Medien
Consumer behaviour
5
Firm performance
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Konsumentenverhalten
5
Unternehmenserfolg
5
Capacity utilization
2
China
2
Confidence
2
Corporate Social Responsibility
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Corporate social responsibility
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Culturally determined entry mode
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Data protection
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Datenschutz
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Digital media
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Innovation
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Innovation management
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Innovationsmanagement
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Kapazitätsauslastung
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Knowledge management
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Knowledge transfer
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Performance
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Retail firms
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South Korea
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Südkorea
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Trust
2
Vertrauen
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Viral marketing
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Virales Marketing
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Wissensmanagement
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Wissenstransfer
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Absorption
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Absorptive capacity
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Aktiengesellschaft
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Bio-Lebensmittel
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Brand image
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Kim, Yaeri
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Lee, Youseok
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Park, Kiwan
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Park, Yookyung
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Electronic word of mouth as a promotional technique : new insights from social media
1
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Do we always adopt Facebook friends' eWOM postings? : the role of social identity and threat
Kim, Yaeri
;
Park, Yookyung
;
Lee, Youseok
;
Park, Kiwan
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 86-104)
.
2020
Persistent link: https://www.econbiz.de/10012263251
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2
Do we always adopt Facebook friends' eWOM postings? : the role of social identity and threat
Kim, Yaeri
;
Park, Yookyung
;
Lee, Youseok
;
Park, Kiwan
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 86-104
Persistent link: https://www.econbiz.de/10011859219
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