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~subject:"Digitale Plattform"
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Ausgewählte Plattformen, Tools...
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Digitale Plattform
Social Web
20,335
Social web
20,304
Online-Marketing
5,800
Internet marketing
5,717
Konsumentenverhalten
4,601
Consumer behaviour
4,599
Soziales Netzwerk
2,388
Social network
2,236
Viral marketing
2,180
Virales Marketing
2,180
Beziehungsmarketing
2,005
Relationship marketing
2,004
Electronic Commerce
1,824
Markenführung
1,769
Brand management
1,766
E-commerce
1,752
Social media
1,715
social media
1,649
Digitalisierung
1,416
Online-Handel
1,410
Online retailing
1,408
Digitization
1,383
Internet
1,323
Markenimage
980
Brand image
975
Web 2.0 technologies
958
Web 2.0-Technologien
957
Digital platform
858
Customer integration
843
Kundenintegration
843
Öffentlichkeitsarbeit
810
Public relations
786
Wissensmanagement
773
Knowledge management
745
Deutschland
744
Germany
716
Social Media
696
Marketingmanagement
675
Marketing management
669
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319
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Article
565
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291
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Article in journal
495
Aufsatz in Zeitschrift
495
Graue Literatur
95
Non-commercial literature
95
Aufsatz im Buch
69
Book section
69
Working Paper
69
Arbeitspapier
68
Hochschulschrift
20
Aufsatzsammlung
17
Conference paper
9
Konferenzbeitrag
9
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7
Sammelwerk
7
Thesis
7
Case study
4
Fallstudie
4
Collection of articles written by one author
2
Konferenzschrift
2
Sammlung
2
Amtsdruckschrift
1
Enzyklopädie
1
Government document
1
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English
808
German
45
French
2
Polish
2
Spanish
1
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Qiu, Liangfei
9
Kretschmer, Tobias
7
Benlian, Alexander
5
Fletcher, Amelia
5
Krcmar, Helmut
5
Kumar, Subodha
5
Yang, Xueping
5
Belleflamme, Paul
4
Cennamo, Carmelo
4
Gawer, Annabelle
4
Hess, Thomas
4
Hossain, Mokter
4
Kenney, Martin
4
Kummer, Michael E.
4
Madio, Leonardo
4
Slivko, Olga
4
Tan, Yong
4
Zhang, Heng
4
Budzinski, Oliver
3
Burtch, Gordon
3
Chandna, Vallari
3
Crémer, Jacques
3
Dinielli, David
3
Duch-Brown, Néstor
3
Gambacorta, Leonardo
3
Ghose, Anindya
3
Heidhues, Paul
3
Hong, Yili
3
Kim, Kyung Hoon
3
Laurell, Christofer
3
Li, Minqiang
3
Li, Zhiyong
3
Nagaraj, Abhishek
3
Nan, Guofang
3
Parida, Vinit
3
Parigi, Bruno
3
Piezunka, Henning
3
Schnitzer, Monika
3
Schreieck, Maximilian
3
Stratopoulos, Theophanis C.
3
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Technische Universität Braunschweig
2
Books on Demand GmbH <Norderstedt>
1
Centre for International Governance Innovation
1
IGI Global
1
Institut de Recherche Juridique - André Tunc
1
Institut de recherche juridique-André Tunc / Journées <2016, Paris>
1
International Association for the Study of Insurance Economics
1
International Congress on Tourism and Information and Communications Technologies <14., 2023, Málaga>
1
Organisation for Economic Co-operation and Development
1
Oxford University Press
1
Springer Fachmedien Wiesbaden
1
Universidad Externado de Colombia / Journées <2016, Bogotá>
1
Universität Ulm
1
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Journal of business research : JBR
24
Information systems research : ISR
22
Electronic markets : EM ; the international journal of electronic commerce and business media
16
Technological forecasting & social change : an international journal
15
Internet policy review : journal on internet regulation
12
Journal of management information systems : JMIS
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Journal of retailing and consumer services
10
Discussion papers / CEPR
7
Tourism management : research, policies, practice
7
Web 2.0 : neue Perspektiven für Marketing und Medien
7
Electronic commerce research
6
International journal of electronic commerce : IJEC
6
International journal of production economics
6
Technovation : the international journal of technological innovation, entrepreneurship and technology management
6
Telecommunications policy : the international journal of digital economy, data sciences and new media
6
Business horizons
5
CESifo working papers
5
Management information systems : mis quarterly
5
Marketing science
5
Strategic management journal
5
California management review
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of hospitality management
4
Journal of global information management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of open innovation : technology, market, and complexity
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Manufacturing & service operations management : M & SOM
4
Springer eBook Collection
4
Working papers / BRIE
4
Discussion paper series / IZA
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of enterprise information systems : an official publication of the Information Resources Management Association
3
International journal of networking and virtual organisations : IJNVO
3
International journal of production research
3
JRC digital economy working paper
3
Journal of business models : JOBM
3
Journal of marketing
3
Journal of media business studies
3
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Source
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ECONIS (ZBW)
855
EconStor
1
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856
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1
Facebook: the future of networking with customers
Poynter, Ray
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
1
,
pp. 11-12
Persistent link: https://www.econbiz.de/10003714053
Saved in:
2
Toward a framework for assessing covert marketing practices
Milne, George R.
;
Bahl, Shalini
;
Rohm, Andrew
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 57-62
Persistent link: https://www.econbiz.de/10003717432
Saved in:
3
Building government portals that work : guiding principles from community informatics
Ruhi, Umar
;
Takala, Paul
;
Detlor, Brian
;
Hupfer, Maureen
- In:
International journal of electronic business
5
(
2007
)
6
,
pp. 604-622
Persistent link: https://www.econbiz.de/10003639071
Saved in:
4
Online user comments versus professional reviews : differential influences on pre-release movie evaluation
Chakravarty, Anindita
;
Liu, Yong
;
Mazumdar, Tridib
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 115-137
Persistent link: https://www.econbiz.de/10003727341
Saved in:
5
LinkedIn - a user's perspective : using new channels for effective business networking
Thew, David
- In:
Business information review
25
(
2008
)
2
,
pp. 87-90
Persistent link: https://www.econbiz.de/10003728853
Saved in:
6
The battle between portals and multimedia content sites in the UCC market : who is stronger in terms of brand equitiy?
Yi, Keunyeong
;
Kim, Wi-Geun
- In:
JMM : the international journal on media management
10
(
2008
)
3
,
pp. 112-121
Persistent link: https://www.econbiz.de/10003756168
Saved in:
7
Virtuelle Markenwelten : Bestandsaufnahmen am Beispiel von Second Life
Adams, Oliver
;
Mosner, Thomas
;
Kemmer, Daniela
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 505-517)
.
2008
Persistent link: https://www.econbiz.de/10003743664
Saved in:
8
Web 2.0 im Tourismus : soziale Webanwendungen im Bereich der Destinationen
Rebmann, Jonas
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003767224
Saved in:
9
The implementation of a knowledge sharing and collaboration platform in a global environmental consulting firm using Web 2.0 and Dervin's sense making methodology
Cheuk, Bonnie
- In:
Knowledge management : competencies and professionalism
,
(pp. 255-271)
.
2008
Persistent link: https://www.econbiz.de/10003784179
Saved in:
10
The use of web sites as a disclosure platform for corporate performance
Cormier, Denis
;
Ledoux, Marie-Josée
;
Magnan, Michel
- In:
International journal of accounting information systems
10
(
2009
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10003820009
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