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Investigating the effect of status changes in review platforms

Tamaddoni, Ali; Seenivasan, Satheesh; Pallant, Jason I.; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 1, pp. 189-209

Persistent link: https://www.econbiz.de/10014281924

The importance of marketer-generated content to peer-to-peer property rental platforms : evidence from Airbnb

Liang, Sai; Schuckert, Markus; Law, Chun Hung Roberts; … - In: International journal of hospitality management 84 (2020), pp. 1-11

Persistent link: https://www.econbiz.de/10012146207

Stars in social media: new light through old windows?

Gänßle, Sophia; Budzinski, Oliver - 2019

We review the economics of superstars, originally developed for stars in traditional media, and discuss whether they are applicable for the (allegedly) novel phenomenon of stars in social media (influencer, micro-celebrities). Moreover, we analyse potentially new factors for creating social...

Persistent link: https://www.econbiz.de/10011994966

Content creators' participation in the creator economy : examining the effect of creators' content sharing frequency on user engagement behavior on digital platforms

Tafesse, Wondwesen; Dayan, Mumin - In: Journal of retailing and consumer services 73 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014303336

Matching platforms and HIV incidence : an empirical investigation of race, gender, and socioeconomic status

Greenwood, Brad N.; Agarwal, Ritu - In: Management science : journal of the Institute for … 62 (2016) 8, pp. 2281-2303

Persistent link: https://www.econbiz.de/10011539513

Handwerk als prekäres Unternehmertum : Soloselbstständige zwischen Autonomie und radikaler Marktabhängigkeit

Lorig, Philipp - 2018

Persistent link: https://www.econbiz.de/10011750587

The disciplining effect of status : evaluator status awards and observed gender bias in evaluations

Botelho, Tristan L.; Gertsberg, Marina - In: Management science : journal of the Institute for … 68 (2022) 7, pp. 5311-5329

Persistent link: https://www.econbiz.de/10013369307

Facebook: the future of networking with customers

Poynter, Ray - In: International journal of market research : JMRS ; the … 50 (2008) 1, pp. 11-12

Persistent link: https://www.econbiz.de/10003714053

Toward a framework for assessing covert marketing practices

Milne, George R.; Bahl, Shalini; Rohm, Andrew - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 57-62

Persistent link: https://www.econbiz.de/10003717432

Building government portals that work : guiding principles from community informatics

Ruhi, Umar; Takala, Paul; Detlor, Brian; Hupfer, Maureen - In: International journal of electronic business 5 (2007) 6, pp. 604-622

Persistent link: https://www.econbiz.de/10003639071

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