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Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei; Jerath, Kinshuk; Sárváry, Miklós - In: Marketing science 41 (2022) 1, pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
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Online selling through O2O platform or on your own? : strategic implications for local brick-and-mortar stores
He, Bo; Gupta, Varun; Mirchandani, Prakash - In: Omega : the international journal of management science 103 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012581761
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The impact of digital innovations on marketing and consumers
Ratchford, Brian Thomas - In: Marketing in a digital world, (pp. 35-61). 2019
Persistent link: https://www.econbiz.de/10012123415
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Successful retailer strategies in price comparison platforms
Hackl, Franz; Hoelzl-Leitner, Michael; Winter-Ebmer, Rudolf - 2020
Persistent link: https://www.econbiz.de/10012199019
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Reducing food waste through digital platforms : a quantification of cross-side network effects
Mullick, Shantanu; Raassens, Néomie; Haans, Hans; … - In: Industrial marketing management : the international … 93 (2021), pp. 533-544
Persistent link: https://www.econbiz.de/10012501961
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Channel strategies when digital platforms emerge : a systematic literature review
Zhou, Xiaoyang; Liu, He; Li, Jialu; Zhang, Kai; Lev, … - In: Omega : the international journal of management science 120 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014445933
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Consumer protection, automated shopping platforms and EU law
Markou, Christiana - 2020
"This book looks at two technological advancements in the area of e-commerce, which dramatically seem to change the way consumers shop online. In particular, they automate certain crucial tasks inherent in the 'shopping' activity, thereby relieving ..."--Provided by publisher
Persistent link: https://www.econbiz.de/10013180559
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The role of platform quality and publicly owned platforms in the free-to-air broadcasting industry
González Maestre, Miguel; Martínez Sánchez, Francisco - In: SERIEs : Journal of the Spanish Economic Association 5 (2014) 1, pp. 105-124
In this study, we consider the role of a publicly owned platform and programme quality in the free-to-air broadcasting … connection between programme quality and advertising incentives is drastically different in each scenario. We also consider the …
Persistent link: https://www.econbiz.de/10010350364
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Evaluation of educational hospitals' portal as a tool for patient access to information
Jeddi, Fatemeh Rangraz; Gilasi, Hamidreza; Khademi, Sahar; … - In: International journal of services technology and … 27 (2021) 4/6, pp. 252-264
Persistent link: https://www.econbiz.de/10012667617
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Exclusive content and platform competition in Latin America
Cuntz, Alexander; Bergquist, Kyle - In: Information economics and policy : IEP 60 (2022), pp. 1-19
Persistent link: https://www.econbiz.de/10013426761