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Digitalisierung
Marketing
96
Marketing management
58
Marketingmanagement
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Marktforschung
51
Marketingtheorie
41
Marketing theory
37
Consumer behaviour
34
Konsumentenverhalten
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Market research
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United States
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Theorie
25
Theory
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Vereinigte Staaten
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Kongress
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Verkauf
14
Internationales Marketing
13
Selling
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Welt
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World
12
Beziehungsmarketing
10
International marketing
10
Relationship marketing
10
Werbung
10
Corporate Social Responsibility
9
Corporate social responsibility
9
Internet marketing
9
Online-Marketing
9
Digitization
8
Social Web
8
Social web
8
Verbraucher
7
Knowledge management
6
Wissensmanagement
6
Advertising
5
Artificial intelligence
5
Dienstleistung
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Dienstleistungsmarketing
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English
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Blanchard, Simon
3
Epp, Amber M.
3
Lisjak, Monika
3
Mallapragada, Girish
3
Umashankar, Nita
3
Baker, Stacey Menzel
2
Im, Subin
2
Malter, Alan J.
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American Marketing Association
8
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
AMA Winter Academic Conference <2021, Online>
2
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ECONIS (ZBW)
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Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
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2
Bridging gaps: marketing in an age of disruption ; Part 1
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549258
Saved in:
3
Bridging gaps: marketing in an age of disruption ; Part 2
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549276
Saved in:
4
The human side of marketing in age of digital transformation ; Volume 1 of 2
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880706
Saved in:
5
The human side of marketing in age of digital transformation ; Volume 2 of 2
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880719
Saved in:
6
Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2023 : AMA educators proceedings volume 34 : online, 6 February, Nashville, Tennessee, USA, 10 - 12 F...
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014285539
Saved in:
7
Reconnecting and reconceiving the marketplace ; Part 1 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014285548
Saved in:
8
Reconnecting and reconceiving the marketplace ; Part 2 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014286558
Saved in:
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