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~subject:"Digitalisierung"
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Digitalisierung
Relationship marketing
26,355
Beziehungsmarketing
25,680
Electronic Commerce
23,996
E-commerce
21,375
Consumer behaviour
11,973
Konsumentenverhalten
11,846
Online-Handel
6,031
Online retailing
6,015
Customer satisfaction
5,907
Kundenzufriedenheit
5,827
Internet
5,608
Service quality
4,417
Dienstleistungsqualität
4,398
Deutschland
4,081
Germany
3,916
Theorie
3,883
Theory
3,868
Social Web
3,711
Social web
3,711
Online-Marketing
3,394
Internet marketing
3,370
Lieferantenmanagement
3,171
Supplier relationship management
3,169
Brand management
2,747
Markenführung
2,742
Einzelhandel
2,373
Retail trade
2,315
Marketingmanagement
2,227
Marketing management
2,208
Vertrauen
2,093
Digitization
2,074
Confidence
2,060
USA
2,040
Brand image
2,010
Markenimage
2,006
United States
1,975
Welt
1,766
World
1,760
Informationstechnik
1,722
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Kollmann, Tobias
11
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11
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9
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8
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8
Heinemann, Gerrit
7
Peitz, Martin
7
Verhoef, Peter C.
7
Carvalho, Luísa Cagica
6
Duch-Brown, Néstor
6
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6
Straker, Karla
6
Williams, Christopher A.
6
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6
Wrigley, Cara
6
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5
Chen, Lurong
5
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5
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5
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5
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Moro Visconti, Roberto
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Syamimi Ariff Lim
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4
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4
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4
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4
Chamoux, Jean-Pierre
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Chohan, Usman W.
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3
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Edward Elgar Publishing
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Springer eBook Collection
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Technological forecasting & social change : an international journal
32
Journal of business research : JBR
29
SpringerLink / Bücher
25
Industrial marketing management : the international journal for industrial and high-tech firms
18
Finance research letters
15
Springer Proceedings in Business and Economics
15
Journal of open innovation : technology, market, and complexity
13
Journal of digital banking
12
Telecommunications policy : the international journal of digital economy, data sciences and new media
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
Other Infrastructure Study
11
Discussion paper series / Philippine Institute for Development Studies
10
Journal of retailing and consumer services
10
European research studies
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Technovation : the international journal of technological innovation, entrepreneurship and technology management
9
The journal of business & industrial marketing
9
Business horizons
8
Economies : open access journal
8
International journal of innovation and technology management
8
Journal of innovation and entrepreneurship : JIE
8
Premier reference source
8
The journal of strategic information systems : incorporating International Information Systems
8
Asia-Pacific research and training network on trade working paper series
7
Business process management journal
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Long range planning : LRP ; international journal of strategic management
7
Management for Professionals
7
Research
7
The digital economy and the European labour market
7
The journal of business strategy
7
essentials
7
Advances in business strategy and competitive advantage (ABSCA) book series
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ERF working papers series
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Economic change & restructuring
6
Institute for Prospective Technological Studies digital economy working paper
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International journal of production economics
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Journal of innovation & knowledge : JIK
6
Journal of world trade : law, economic policy, public policy
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ECONIS (ZBW)
2,230
EconStor
4
USB Cologne (EcoSocSci)
2
USB Cologne (business full texts)
1
ArchiDok
1
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1
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
2
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
3
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
4
Online engagement and the role of digital influencers in product endorsement on Instagram
Silva, Marianny Jessica de Brito
;
Farias, Salomão …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
2
,
pp. 133-163
Persistent link: https://www.econbiz.de/10012258651
Saved in:
5
B2B communication strategy : introducing a new multifunctional application for the waste management industry
Svetlik, Jaroslav
;
Lastuvka, Igor
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
3
,
pp. 159-171
Persistent link: https://www.econbiz.de/10013491039
Saved in:
6
How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.
;
Schumann, Jan Hendrik
;
Schmitz, …
- In:
Journal of personal selling & sales management : JPSSM
41
(
2021
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
Saved in:
7
Digital relationships : why communities do work for your business, the power of digital networks ; introducing new concepts like "reversed value chains" and "media cascades"
Dijkshoorn, Bert
-
2009
Persistent link: https://www.econbiz.de/10003936461
Saved in:
8
Typologies and touchpoints : designing multi-channel digital strategies
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 110-128
Persistent link: https://www.econbiz.de/10011302389
Saved in:
9
The role of design in the future of digital channels : conceptual insights and future research directions
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 133-140
Persistent link: https://www.econbiz.de/10011348312
Saved in:
10
Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla
;
Wrigley, Cara
- In:
Business horizons
59
(
2016
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
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