Customer relationship management in electronic markets
Gopalkrishnan R. Iyer, David Bejou, eds.
| Alternative title: | Journal of relationship marketing |
|---|---|
| Year of publication: |
2003
|
| Other Persons: | Iyer, Gopalkrishnan R. (contributor) ; Bejou, David (contributor) |
| Publisher: |
Binghamton, NY : Best Business Books |
| Subject: | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Published items: |
6 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XIV, 113 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 6 Beitr. Co-published simultaneously as Journal of relationship marketing, Vol. 2 (2003), 3/4 Includes bibliographical references and index 0402 |
| ISBN: | 0-7890-1944-2 ; 0-7890-1945-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001851338