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How digital platforms influence luxury purchase behavior in India?
Jain, Varsha; Schultz, Don E. - In: Journal of marketing communications 25 (2019) 1, pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
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Role of artificial intelligence in gamification for the emerging markets
Roy, Gourav; Jain, Varsha - In: Management and information technology in the digital …, (pp. 9-25). 2022
Persistent link: https://www.econbiz.de/10013441900
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The road to learning "who am I" is digitized : a study on consumer self-discovery through augmented reality tools
Ambika, Anupama; Belk, Russell W.; Jain, Varsha; … - In: Journal of consumer behaviour 22 (2023) 5, pp. 1112-1127
Persistent link: https://www.econbiz.de/10014457684
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Customer Centric Support Services in the Digital Age : The Next Frontier of Competitive Advantage
Sheth, Jagdish N. (ed.); Jain, Varsha (ed.);  … - 2024
Chapter 1 - Customer-Centric Support Services: An Introduction to the next frontier for competitive advantage in the digital era -- Chapter 2 - Customer-Centric Support Services in the Digital Era -- Chapter 3 - Information as a Service for Consumer Decision Making -- Chapter 4 - The role of...
Persistent link: https://www.econbiz.de/10014444013