Part 1: Advancement of Interactive Marketing: An Overview -- Chapter 1: Evolution of Research in Interactive Marketing …: A Bibliometric and Thematic Review -- Chapter 2: From Direct Marketing Towards Interactive Marketing: The Evolving … Interactive Marketing Tools -- Chapter 3: Bridging the Theory and Practice of Digital Marketing from Interactive Marketing …

10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023. It provides an up … marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet … of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture …

, werden als besonders vielversprechend angesehen. Voraussetzung für ein erfolgreiches Metaverse-Marketing sind jedoch ein …Companies from diverse industries, such as gaming, travel, and retail, have started to explore emerging marketing … is still in its infancy, we aim to contribute to a better understanding of Metaverse marketing and its opportunities and …