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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Interaktionen machen Marken : zur Relevanz einer interaktions- und erlebnisorientierten Markenführung
Totz, Carsten
;
Werg, Florian-Ulrich
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 137-152)
.
2020
Persistent link: https://www.econbiz.de/10012292544
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