Digital products are differentiated from online and offline physical products in important ways. This paper studies the influence of digital products on existing channels and the optimal multichannel management strategy in the context of the book industry. Using individual-level online...

As it becomes cheaper to copy and share digital content, vendors are turning to technical protections such as encryption. We argue that if protection is nevertheless imperfect, this transition will generally lower the prices of content relative to perfect legal enforcement. However, the effect...

1. Introduction2. Business Ecology3. Business Models4. Price Models5. Innovative Price Models and Digitisation6. Case Study: Re-Shaping the Taxi Industry7. Case Study: Exploiting and Coping with "Free" in Extended Digital Platforms8. Conclusion and Discussion