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Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions

Varadarajan, Rajan; Welden, Roman B.; Arunachalam S; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 482-501

Persistent link: https://www.econbiz.de/10013271767

Digital readiness of small and medium enterprises in emerging markets : the construct, propositions, measurement, and implications

Pingali, Srinivas R.; Singha, Sumanta; Arunachalam S; … - In: Journal of business research : JBR 164 (2023), pp. 1-17

Persistent link: https://www.econbiz.de/10014304037

Unfolding the digital servitization path from products to product-service-software systems : practicing change through intentional narratives

Kohtamäki, Marko; Rabetino, Rodrigo; Einola, Suvi; … - In: Journal of business research : JBR 137 (2021), pp. 379-392

Persistent link: https://www.econbiz.de/10012665728

The relationship between digitalization and servitization : the role of servitization in capturing the financial potential of digitalization

Kohtamäki, Marko; Parida, Vinit; Patel, Pankaj; … - In: Technological forecasting & social change : an … 151 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012229719

Decentralized governance of digital platforms

Chen, Yan; Pereira, Igor; Patel, Pankaj - In: Journal of management 47 (2021) 5, pp. 1305-1337

Persistent link: https://www.econbiz.de/10012522598

Industry 4.0 and supply chain performance : a systematic literature review of the benefits, challenges, and critical success factors of 11 core technologies

Rad, Fakhreddin Fakhrai; Oghazi, Pejvak; Palmié, Maximilian - In: Industrial marketing management : the international … 105 (2022), pp. 268-293

Persistent link: https://www.econbiz.de/10013494056

In pursuit of an effective B2B digital marketing strategy in an emerging market

Vieira, Valter Afonso; Almeida, Marcos Inácio Severo de; … - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1085-1108

Persistent link: https://www.econbiz.de/10012153439

Decentralized Governance of Digital Platforms

Chen, Yan - 2020

Over the past decade, the rise of blockchain technology has led to the emergence of a growing number of decentralized platforms that are governed less by platform owners and more through community efforts. The emergence of blockchain platforms offers a unique opportunity to examine alternative...

Persistent link: https://www.econbiz.de/10012839654