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Background: Built heritage in developed tourism destinations presents a resource of attractiveness, and its … marketing tools and smart technologies implemented by tourism attraction decision-makers. Methods/Approach: Qualitative and …
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10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023. It provides an up … marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet … of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture …
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The relevance of sustainable tourism is unquestionable. Tourism and hospitality firms worldwide are moving toward more … website sophistication among tourism SMEs. It is hoped that this study will stimulate further research on communication and … SME practices on tourism sustainability and improve policy efforts to promote wider adoption of sound practices. …
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