Manufacturers increasingly look to digitalization to drive service growth. However, success is far from guaranteed, and many firms focus too much on technology. Adopting a discovery-oriented, theories-in-use approach, this study examines the strategic organizational shifts that underpin digital...

Although digital technology has altered the innovation processes of firms in every industry, the existing literature continues to describe innovation as a sequence of two discrete and unidirectional activities: creation and diffusion. This study proposes that digital innovation should instead be...