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Search platforms : big data and sponsored positions

Janssen, Maarten C. W.; Jungbauer, Thomas; Preuß, Marcel; … - 2023

Persistent link: https://www.econbiz.de/10014429950

The digital sales transformation featured by precise retail marketing strategy

Zhu, Guoan; Gao, Xue - In: Expert journal of marketing 7 (2019) 1, pp. 72-76

Persistent link: https://www.econbiz.de/10012217302

Big data: hell or heaven? : digital platforms and market power in the data-driven economy

Nuccio, Massimiliano; Guerzoni, Marco - In: Competition & change : the journal of global business … 23 (2019) 3, pp. 312-328

Persistent link: https://www.econbiz.de/10012038726

Value of data : there's no such thing as a free lunch in the digital economy

Li, Wendy C. Y.; Nirei, Makoto; Yamana, Kazufumi - 2019

Persistent link: https://www.econbiz.de/10012134505

Online technologies and sports : a new era for sponsorship

Koronios, Konstantinos; Dimitropoulos, Panagiotis; … - In: The journal of high technology management research 31 (2020) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10012253886

Chances and Challenges of Digital Management : Proceedings of the International Scientific-Practical Conference (ISPC 2022)

Geibel, Richard (ed.); Machavariani, Shalva (ed.) - International Scientific-Practical Conference <2022, Online> - 2023

This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent...

Persistent link: https://www.econbiz.de/10014435548

Internet of things and big data as enablers for business digitalization strategies

Sestino, Andrea; Prete, Maria Irene; Piper, Luigi; … - In: Technovation : the international journal of … 98 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012608011

The EU digital single market and the platform economy

Anagnōstopulu, Despoina - In: Economic growth in the European Union : analyzing SME …, (pp. 43-57). 2020

Since 2010, the EU policy concerning the Digital Agenda and the Digital Single Market Strategy aimed to advance EU growth with concrete actions, in order to "unleash the potential of e-commerce". Among the major achievements of the Digital Single Market Strategy is the Regulation on Online...

Persistent link: https://www.econbiz.de/10012293011

Determinants of consumers' purchase intention on digital business model platform : evidence from Ethiopia using partial least square structural equation model (PLS-SEM) technique

Tilahun, Mulatu; Atanaw, Eshetie Berhan; Tesfaye, Gezahegn - In: Journal of innovation and entrepreneurship : JIE 12 (2023), pp. 1-28

University, Graduating Engineering Students' desire to purchase on online digital market platforms, and narrow the research gap …-making elements that have an impact on the selected consumers' intention to buy on online digital market platforms including Website … platforms; manufacturers, online marketers, and retailers can create effective market strategies, enhance technology, and make …

Persistent link: https://www.econbiz.de/10014496929

"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms

Rajagopal; Rajagopal, Ananya - In: Qualitative market research : an international journal 26 (2023) 3, pp. 214-231

Persistent link: https://www.econbiz.de/10014292083

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