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Social media and constructing the digital identity of organizations : bibliometric analysis
Czakon, Wojciech; Jedynak, Monika; Kuźniarska, Aneta; … - In: Entrepreneurial business and economics review : EBER 11 (2023) 4, pp. 43-56
Objective: The study aimed to map the stock of knowledge on organizational identity in a digital environment. Research Design & Methods: We systematically reviewed the literature to map the current research landscape and identify gaps that need to be addressed to better understand how...
Persistent link: https://www.econbiz.de/10014490267
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Brand to E-Brand in Digital Age
Singh, Balgopal - 2014
The role of brands and branding in the new economy that is characterized by digitization and globalization are attracting considerable attention. There is need to understand the revised role that now brand has to play in this changed environment. Brands are now search keys for online purchasing....
Persistent link: https://www.econbiz.de/10013040278
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Story-telling in the digital space : a ploy to communicate with millennials
Ahuja, Yukti; Loura, Indu - In: International journal of business and globalisation : IJBG 30 (2022) 1, pp. 3-13
Persistent link: https://www.econbiz.de/10013193930
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Business management and communication perspectives in industry 4.0
Tunc̦, Ayșegül Özbebek (ed.); Aslan, Pinar (ed.) - 2020
"This book examines issues in business management, leadership, strategic communication, social media, crisis management …
Persistent link: https://www.econbiz.de/10012394306
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Online credibility and digital ethos : evaluating computer-mediated communication
Folk, Moe (contributor); Apostel, Shawn (contributor) - 2013
various digital fields, presenting research in the area of computer mediated communication and how it currently affects …
Persistent link: https://www.econbiz.de/10011727629
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Business management and communication perspectives in industry 4.0
Tunc̦, Ayșegül Özbebek (ed.); Aslan, Pınar (ed.) - 2020
"This book examines issues in business management, leadership, strategic communication, social media, crisis management …
Persistent link: https://www.econbiz.de/10012018553
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Strategic dialogic communication through digital media during COVID-19 crisis
Camilleri, Mark Anthony - In: Strategic corporate communication in the digital age, (pp. 1-18). 2021
Persistent link: https://www.econbiz.de/10012490999
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Recommendation in the age of digital communication : a proposal for Business, Education, Social, Private Life Recommendation Scale (BESP-L) for human resources communication
Uçar, Baris; Solak, Gonca; Göçer, Yaşar; Arslan, Nevzat - In: Journal of HRM - human resource management 25 (2022) 2, pp. 1-12
Persistent link: https://www.econbiz.de/10014253825
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Writing Online : A Guide to Effective Digital Communication at Work
Darics, Erika - 2015
Communication Online -- Chapter 3: How (Not) to Use Keystrokes -- Chapter 4: Arenas of Digital Writing -- Chapter 5: Writing E …-mail Messages -- Chapter 6: Chat and Instant Messaging -- Chapter 7: Corporate Communication in the Digital Age -- Chapter 8: From …
Persistent link: https://www.econbiz.de/10012682976
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The impact of digital trends on marketing
Blazheska, Daliborka; Ristovska, Natasha; … - In: UTMS journal of economics / University of Tourism and … 11 (2020) 1, pp. 48-58
ways of communication. From the research we can see that it is a necessity to create and apply digital strategies for more … efficient communication with the customers, and hence better results in business. Every company should devise a strategy that … will combine traditional and modern communication media. …
Persistent link: https://www.econbiz.de/10012297250