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The impact of the digital revolution in the development of market and communication strategies for the luxury sector (fashion luxury)

Escobar Rios, Andrea - In: Central European business review : CEBR 5 (2016) 2, pp. 17-36

Persistent link: https://www.econbiz.de/10011668055

The digital transformation of the marketing department : how marketing executives can increase the expertise of their teams on a step-by-step basis

Dmoch, Thomas - In: Transfer : Zeitschrift für Kommunikation und … 65 (2019) 2, pp. 38-43

Persistent link: https://www.econbiz.de/10012035345

Chances and Challenges of Digital Management : Proceedings of the International Scientific-Practical Conference (ISPC 2022)

Geibel, Richard (ed.); Machavariani, Shalva (ed.) - International Scientific-Practical Conference <2022, Online> - 2023

This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent...

Persistent link: https://www.econbiz.de/10014435548

Marketing digital offerings is different : strategies for teaching about digital offerings in the marketing classroom

Roberts, Scott D.; Micken, Kathleen S. - In: Journal of education for business 90 (2015) 2, pp. 96-102

Persistent link: https://www.econbiz.de/10011302217

Ethical marketing research in the digital age : how can academics and practitioners work together?

Clark, Lillian - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 4, pp. 258-259

Persistent link: https://www.econbiz.de/10010385976

The impact of digital marketing and digital transformation on brand promotion and brand positioning in Kosovo’s enterprises

Istrefi-Jahja, Arta; Zeqiri, Jusuf - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 244-255

Digitalization is very important for every company in today’s fierce competition. The development of Information Technologies has helped companies change means of reaching their clients and changing their working practices. The paper tries to assess digital marketing (DM) and digital...

Persistent link: https://www.econbiz.de/10013170482