Valsamidis, Stavros; Tsourgiannis, Lambros; Pappas, … - In: Business performance and financial institutions in …, (pp. 91-104). 2020
empowered and tech-savvy customers. As a result of these changes, it is important to capture the new reality in relation to the … banking environment, through the views of customers. This study aims to explore customers’ attitudes towards the use of … digital services and applications in banking sector. In particular, it aims to identify the factors that affect customers …