Part I Affecting customers: Chapter 1 Introducing affect: Creating enduring engagements -- Chapter 2 Customer drivers: Emotion, affect and the hedonic pursuit -- Part II Affective compan: Chapter 3 Digital connections: Stimulus, channels, touchpoints and typologies -- Chapter 4 Digital business:...

Intro -- Affected -- Contents -- Foreword -- About the authors -- Preface -- Part I Affecting customers -- Chapter 1 Introducing affect: Creating enduring engagements -- Design thinking -- Affect and companies -- Kodak's missed moment -- Second that emotion -- Defining affect -- The affect...