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Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu; Shin, Wonsun - In: International journal of pharmaceutical and healthcare … 9 (2015) 4, pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
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Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu; Suzuki-Lambrecht, Yoshikazu; Lueck, Jennifer; … - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
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Do Korean-Americans view drug advertisements differently than non-Hispanic White Americans? : perceptions of direct-to-consumer media ; how useful is the information they convey?
Huh, Jisu; DeLorme, Denise E.; Reid, Leonard N.; Kim, Junga - In: Journal of advertising research 54 (2014) 3, pp. 332-345
Persistent link: https://www.econbiz.de/10010419809
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Direct-to-consumer advertising skepticism and the use and perceived usefulness of prescription drug information sources
Delorme, Denise E.; Huh, Jisu; Reid, Leonard N. - In: Health marketing quarterly 26 (2009/10) 4, pp. 293-314
Persistent link: https://www.econbiz.de/10003933235
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The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida; Huh, Jisu - In: Journal of global marketing 35 (2022) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10012821770