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of ICLV models in marketing remain rare. We extend previous ICLV applications by first estimating a multinomial choice … to encourage more widespread application of this appealing model class in the marketing field. …
Persistent link: https://www.econbiz.de/10003790231
quantitative marketing. We discuss the various modeling approaches, alternative assumptions, and relevant trade-offs involved in …
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of ICLV models in marketing remain rare. We extend previous ICLV applications by first estimating a multinomial choice … to encourage more widespread application of this appealing model class in the marketing field …
Persistent link: https://www.econbiz.de/10012765290
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