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Governments and multi-channeling : channel positioning strategies for the future
Pieterson, Willem - In: ICTs, citizens and governance : after the hype!, (pp. 50-65). 2009
Persistent link: https://www.econbiz.de/10003852870
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Customer use of virtual channels in multichannel services : does type of activity matter?
Sousa, Rui; Amorim, Marlene; Rabinovich, Elliot; … - In: Decision sciences : DS 46 (2015) 3, pp. 623-657
Persistent link: https://www.econbiz.de/10011476317
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Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
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Customer acceptance of tradable service contracts
Geiger, Ingmar; Kluckert, Manuel; Kleinaltenkamp, Michael - In: Journal of business economics : JBE 87 (2017) 2, pp. 155-183
Persistent link: https://www.econbiz.de/10011707316
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Modelling customer behaviour in multi-channel service distribution
Heinhuis, Dick; Vries, Erik J. de - In: Enterprise applications and services in the finance …, (pp. 47-63). 2009
Persistent link: https://www.econbiz.de/10003867840
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Distribution von Dienstleistungen der Austrian Airlines Group in Österreich
Grünling, Sabine; Hiden, Nicole; Fahrnberger, Elke C.; … - 2003
Persistent link: https://www.econbiz.de/10003559306
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Controlling von Online-Marketing bei Datingservices
Kratel, Harald; Bauer, Christoph - In: Online Targeting und Controlling : Grundlagen - …, (pp. 185-193). 2011
Persistent link: https://www.econbiz.de/10009156059
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Service channel choice for supply chain : who is better off by undertaking the service?
Li, Xiang; Li, Yongjian; Cai, Xiaoqiang; Shan, Jun - In: Production and operations management : an international … 25 (2016) 3, pp. 516-534
Persistent link: https://www.econbiz.de/10011458280
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When showrooming increases retailer profit
Kuksov, Dmitri; Liao, Chenxi - In: Journal of marketing research : JMR 55 (2018) 4, pp. 459-473
Persistent link: https://www.econbiz.de/10011912725
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Service Provision in Distribution Channels
Gurnani, Haresh - 2018
the incentive for a manufacturer or a retailer to invest in pre-sales service effort that would reduce the consumer … should be provided by the same firm. We consider different models in which the pre-sales service and the after-sales support … is provided by the same or different firms, and show that the service configuration in which both pre-sales service and …
Persistent link: https://www.econbiz.de/10012914421