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This chapter explores the implications of dominant retailers for marketing channels – the system through which manufacturers distribute their products to consumers. The emergence of a few dominant retailers has altered the way in which members of the marketing channel make decisions. The...
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This chapter evaluates the impact of sharing information on wholesale and retail pricing incentives as well as on the distribution of economic rents. We consider a model in which the manufacturer distributes its product to one or more retailers. Each firm receives a private signal as an estimate...
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