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~subject:"Dynamic capabilities"
~subject:"KMU"
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Dynamic capabilities
KMU
Knowledge management
5
Wissensmanagement
4
Lessons learned
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Project management
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Projektmanagement
3
Social Web
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Beziehungsmarketing
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ARSG (Augmented Reality Smart Glasses)
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Absorption
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Corporate memory
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Customer data
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Customer relationship management
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Digital platform innovation processes
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Pedron, Cristiane Drebes
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Caldeira, Mario
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Chaves, Marcirio Silveira
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Gomes, Rodrigo
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International journal of internet marketing and advertising : IJIMA
1
Tourism management : research, policies, practice
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Customer relationship management adoption : using a dynamic capabilities approach
Pedron, Cristiane Drebes
;
Caldeira, Mario
- In:
International journal of internet marketing and …
6
(
2011
)
3
,
pp. 265-281
Persistent link: https://www.econbiz.de/10008907873
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2
Analysing reviews in the Web 2.0 : small and medium hotels in Portugal
Chaves, Marcirio Silveira
;
Gomes, Rodrigo
;
Pedron, …
- In:
Tourism management : research, policies, practice
33
(
2012
)
5
,
pp. 1286-1287
Persistent link: https://www.econbiz.de/10009540742
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