For both managers and policy makers involved in innovation, capability failures regarding development of new services are a major concern. Efforts to strengthen those capabilities, and evaluation thereof, demand more comprehensive insight in firms’ actual abilities to source ideas and convert...

The role of salespeople is increasingly important in relation to improving sales performance. Sales may increase if it is supported by reliable, smart and hardworking salesperson. To create a professional salesperson, enterprises need to provide a guidance, for example, in the form of practical...

While it has long been recognised that standardisation-adaptation is a dynamic negotiation, less is known about the attendant processes within organisations. Accordingly, this study ‘pulls back the curtain’ on an innovative new global brand management strategy at Kimberly Clark (KC). An...

The Covid-19 epidemic has resulted in a dramatic decline in hotel public consumption. Hotel performance must be enhanced through the use of a hotel marketing strategy to compete with others. The aim of this paper is to examine the relationship between the innovation of the brand, dynamic...

Despite extensive research on the impact of ambidexterity strategy on firm performance, little is known about how team and individual factors affect innovation performance in new-venture businesses. In response to the call for research on the topic, this study examines the relationship between...