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~subject:"E-commerce"
~subject:"Markenführung"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
~type_genre:"Sammlung"
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Virtuelle Stimuli für Kundente...
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E-commerce
Markenführung
Relationship marketing
Beziehungsmarketing
15,917
Konsumentenverhalten
8,246
Consumer behaviour
8,245
Produktentwicklung
6,022
New product development
5,983
Customer satisfaction
4,380
Kundenzufriedenheit
4,380
Innovation
3,847
Dienstleistungsqualität
3,248
Service quality
3,248
Theory
3,063
Theorie
3,061
Innovationsmanagement
2,924
Innovation management
2,919
Nutzen
2,374
Utility
2,345
Kraftfahrzeug
2,295
Motor vehicle
2,294
Brand management
2,242
Social Web
2,072
Social web
2,072
Lieferantenmanagement
1,814
Supplier relationship management
1,814
Markenimage
1,767
Brand image
1,764
USA
1,545
United States
1,543
Customer integration
1,465
Kundenintegration
1,463
Marketingmanagement
1,444
Marketing management
1,441
Electronic Commerce
1,313
Online-Marketing
1,275
Internet marketing
1,265
Deutschland
1,235
Germany
1,225
Vertrauen
1,207
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Undetermined
7,504
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1,706
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Article
15,068
Book / Working Paper
1,260
Journal
8
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Article in journal
Graue Literatur
Sammlung
Aufsatz in Zeitschrift
15,142
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3,443
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3,443
Hochschulschrift
1,924
Thesis
1,553
Non-commercial literature
1,159
Collection of articles of several authors
802
Sammelwerk
802
Working Paper
680
Arbeitspapier
679
Aufsatzsammlung
580
Case study
539
Fallstudie
539
Ratgeber
265
Lehrbuch
249
Guidebook
247
Textbook
209
Bibliografie enthalten
207
Bibliography included
207
Konferenzschrift
191
Handbook
142
Handbuch
142
Conference paper
140
Konferenzbeitrag
140
Conference proceedings
120
Collection of articles written by one author
56
Reprint
51
Glossar enthalten
41
Glossary included
41
Bibliografie
27
Fallstudiensammlung
27
Interview
26
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24
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24
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English
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German
1,172
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11
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9
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Czech
5
Romanian
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3
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1
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1
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Dutch
1
Russian
1
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Han, Heesup
53
Homburg, Christian
51
Kumar, V.
51
Hollebeek, Linda D.
42
Verhoef, Peter C.
39
Huber, Frank
37
Mattila, Anna S.
36
Gil Saura, Irene
35
Wiedmann, Klaus-Peter
32
Herrmann, Andreas
31
Palmatier, Robert W.
31
Smith, Alan D.
31
Prentice, Catherine
30
Svensson, Göran
30
Van den Poel, Dirk
30
Loureiro, Sandra Maria Correia
29
Bruhn, Manfred
28
Bauer, Hans H.
26
Grewal, Dhruv
26
Walsh, Gianfranco
25
Agnihotri, Raj
24
Hyun, Sunghyup Sean
24
Ruyter, Ko de
24
Bang, Nguyen
23
Klaus, Philipp
23
Neslin, Scott A.
23
Thaichon, Park
23
Vrontis, Demetris
23
Rather, Raouf Ahmad
22
Wieseke, Jan
22
Wong, IpKin Anthony
22
Evanschitzky, Heiner
21
Krafft, Manfred
21
Quach, Sara
21
Balaji, M. S.
20
Harrigan, Paul
20
Heinonen, Kristina
20
Kumar, Vikas
20
Sesé, F. Javier
20
Karjaluoto, Heikki
19
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Institution
All
Gesellschaft zur Erforschung des Markenwesens
7
Universität St. Gallen
6
Fachhochschule Reutlingen / European School of Business
4
Fördergesellschaft Marketing an der Universität Augsburg
4
Technische Universität Dresden
4
Erasmus Research Institute of Management
3
Svenska Handelshögskolan <Helsinki>
3
Thüringen / Landesregierung
3
USA / General Accounting Office
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Akademie für Technikfolgenabschätzung in Baden-Württemberg
2
Arbeitsmarktservice Österreich
2
Deutsche Verkehrswissenschaftliche Gesellschaft
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Institut für Marktorientierte Unternehmensführung Mannheim
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Kompetenzschwerpunkt E-Business
2
National Bureau of Economic Research
2
OECD
2
REFSQ <16, 2010, Essen>
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
The Wharton Financial Institutions Center
2
Universität Duisburg-Essen / Institut für Informatik und Wirtschaftsinformatik
2
Universität Mannheim
2
Universität Rostock / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, Bankbetriebslehre und Finanzwirtschaft
2
Universität Trier / Lehrstuhl für Marketing und Innovation
2
Österreichisches Institut für Wirtschaftsforschung
2
Arbeitsgemeinschaft Kommunaler Versorgungsunternehmen zur Förderung Rationeller, Sparsamer und Umweltschonender Energieverwendung und Rationeller Wasserverwendung
1
Bargeldsymposium <1., 2012, Frankfurt am Main>
1
Bayern / Staatsministerium für Wirtschaft, Verkehr und Technologie
1
Berlin / Senatsverwaltung für Wirtschaft und Betriebe
1
Bertelsmann Stiftung
1
Books on Demand GmbH <Norderstedt>
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Bremer Universitäts-Gespräch <14, 2001, Bremen>
1
Bundesarbeitsgemeinschaft für Unterstützte Beschäftigung
1
Bundesvereinigung Logistik
1
Business Information Centre <Toronto>
1
Capgemini Deutschland GmbH <Berlin>
1
Christel DeHaan Tourism and Travel Research Institute <Nottingham>
1
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Published in...
All
Journal of business research : JBR
668
Journal of retailing and consumer services
590
Industrial marketing management : the international journal for industrial and high-tech firms
407
International journal of hospitality management
280
The journal of services marketing
226
The journal of business & industrial marketing
195
The service industries journal
185
Journal of the Academy of Marketing Science
173
Journal of strategic marketing
171
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
127
International journal of contemporary hospitality management
121
Journal of travel and tourism marketing
120
Journal of service research : JSR
117
The journal of product & brand management
116
Journal of hospitality marketing & management
115
The journal of brand management : an international journal
115
Asia Pacific journal of marketing and logistics
110
Tourism management : research, policies, practice
109
Journal of service management
108
Journal of retailing
104
Cogent business & management
103
Psychology & marketing
103
Marketing intelligence & planning
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
European journal of marketing : EJM
98
Services marketing quarterly
92
Journal of marketing management : MM
89
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Service business
80
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
The international review of retail, distribution and consumer research
74
Business horizons
70
Journal of financial services marketing : JFSM
70
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
68
International journal of internet marketing and advertising : IJIMA
68
International journal of retail & distribution management
68
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
68
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Source
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ECONIS (ZBW)
16,336
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1
Internetbasierte Kooperation bei der
Produktentwicklung
Wobser, Gunther
-
2000
Persistent link: https://www.econbiz.de/10001552719
Saved in:
2
Different roles, different strokes : organizing virtual customer environments to promote two types of customer contributions
Nambisan, Satish
;
Baron, Robert A.
- In:
Organization science : a journal of the Institute for …
21
(
2010
)
2
,
pp. 554-572
Persistent link: https://www.econbiz.de/10003964615
Saved in:
3
Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.
;
Firat, A. Fuat
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
Saved in:
4
Remote customer interaction in frugal product development : model with customer evaluation
Gupta, Ravi Kumar
;
Ucler, Caglar
;
Bernard, Alain
- In:
International journal of product lifecycle management : …
14
(
2022
)
4
,
pp. 367-392
Persistent link: https://www.econbiz.de/10014230055
Saved in:
5
Linking CIO-CMO communication and product innovation via virtual customer environment engagement : a moderated mediation study
Wang, Li
;
Tong, Chunyang
;
Yang, Zhiyong
- In:
British journal of management
34
(
2023
)
1
,
pp. 259-279
Persistent link: https://www.econbiz.de/10014279188
Saved in:
6
Kundennutzen und Kundentreue : eine Untersuchung zum Treue-
Nutzen
aus Konsumentensicht
Klingenberg, Beate
-
2000
Persistent link: https://www.econbiz.de/10013427493
Saved in:
7
Die Wirkung kundenorientierter Produkt-Vorankündigungen : eine empirische Untersuchung am Beispiel der Automobilindustrie
Merkel, Oliver
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003426340
Saved in:
8
Marketing and innovation - a realtionship approach
Boier, Rodica
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 154-161
Persistent link: https://www.econbiz.de/10011339608
Saved in:
9
Antecedents and outcomes of market orientation in export relationships : an examination of Korean high-tech ventures
Oh, Han-Mo
- In:
Journal of international trade & commerce
14
(
2018
)
1
,
pp. 83-92
Persistent link: https://www.econbiz.de/10011846893
Saved in:
10
The effectiveness of customer participation in new product development : a meta-analysis
Chang, Woojung
;
Taylor, Steven A.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10011507442
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