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~subject:"E-commerce"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
~type_genre:"Guidebook"
~type_genre:"Sammlung"
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Virtuelle Stimuli für Kundente...
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E-commerce
Relationship marketing
Beziehungsmarketing
16,129
Konsumentenverhalten
8,260
Consumer behaviour
8,259
Produktentwicklung
6,055
New product development
6,013
Customer satisfaction
4,397
Kundenzufriedenheit
4,397
Innovation
3,864
Dienstleistungsqualität
3,256
Service quality
3,256
Theory
3,064
Theorie
3,062
Innovationsmanagement
2,945
Innovation management
2,936
Nutzen
2,375
Utility
2,345
Kraftfahrzeug
2,295
Motor vehicle
2,294
Brand management
2,276
Markenführung
2,276
Social Web
2,121
Social web
2,121
Lieferantenmanagement
1,825
Supplier relationship management
1,825
Markenimage
1,770
Brand image
1,767
USA
1,563
United States
1,561
Marketingmanagement
1,521
Marketing management
1,514
Customer integration
1,470
Kundenintegration
1,468
Online-Marketing
1,385
Internet marketing
1,366
Electronic Commerce
1,354
Deutschland
1,335
Germany
1,321
Vertrauen
1,210
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7,438
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1,691
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14,925
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1,429
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9
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3,410
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1,589
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1,316
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1,109
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667
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667
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658
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479
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479
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189
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181
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156
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139
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139
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120
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120
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98
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54
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47
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35
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35
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25
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24
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22
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Han, Heesup
53
Kumar, V.
51
Homburg, Christian
50
Hollebeek, Linda D.
42
Verhoef, Peter C.
38
Mattila, Anna S.
36
Gil Saura, Irene
35
Huber, Frank
35
Palmatier, Robert W.
31
Smith, Alan D.
31
Bruhn, Manfred
30
Herrmann, Andreas
30
Prentice, Catherine
30
Svensson, Göran
30
Van den Poel, Dirk
30
Loureiro, Sandra Maria Correia
28
Grewal, Dhruv
26
Wiedmann, Klaus-Peter
26
Walsh, Gianfranco
25
Agnihotri, Raj
24
Bauer, Hans H.
24
Hyun, Sunghyup Sean
24
Bang, Nguyen
23
Klaus, Philipp
23
Neslin, Scott A.
23
Ruyter, Ko de
23
Thaichon, Park
23
Vrontis, Demetris
23
Rather, Raouf Ahmad
22
Wieseke, Jan
22
Wong, IpKin Anthony
22
Evanschitzky, Heiner
21
Krafft, Manfred
21
Quach, Sara
21
Balaji, M. S.
20
Harrigan, Paul
20
Heinonen, Kristina
20
Kumar, Vikas
20
Sesé, F. Javier
20
Karjaluoto, Heikki
19
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Universität St. Gallen
6
Fachhochschule Reutlingen / European School of Business
4
Fördergesellschaft Marketing an der Universität Augsburg
4
Technische Universität Dresden
4
Erasmus Research Institute of Management
3
Springer Fachmedien Wiesbaden
3
Svenska Handelshögskolan <Helsinki>
3
Thüringen / Landesregierung
3
USA / General Accounting Office
3
Universität Regensburg / ibi research
3
Akademie für Technikfolgenabschätzung in Baden-Württemberg
2
Arbeitsmarktservice Österreich
2
Deutsche Verkehrswissenschaftliche Gesellschaft
2
Gesellschaft zur Erforschung des Markenwesens
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Institut für Marktorientierte Unternehmensführung Mannheim
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Kompetenzschwerpunkt E-Business
2
National Bureau of Economic Research
2
OECD
2
REFSQ <16, 2010, Essen>
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
The Wharton Financial Institutions Center
2
Universität Duisburg-Essen / Institut für Informatik und Wirtschaftsinformatik
2
Universität Mannheim
2
Universität Rostock / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, Bankbetriebslehre und Finanzwirtschaft
2
Universität Trier / Lehrstuhl für Marketing und Innovation
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Österreichisches Institut für Wirtschaftsforschung
2
Arbeitsgemeinschaft Kommunaler Versorgungsunternehmen zur Förderung Rationeller, Sparsamer und Umweltschonender Energieverwendung und Rationeller Wasserverwendung
1
Bargeldsymposium <1., 2012, Frankfurt am Main>
1
Bayern / Staatsministerium für Wirtschaft, Verkehr und Technologie
1
Berlin / Senatsverwaltung für Wirtschaft und Betriebe
1
Bertelsmann Stiftung
1
Betriebswirtschaftliche Projektgruppe für Unternehmensentwicklung <München>
1
Books on Demand GmbH <Norderstedt>
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Bremer Universitäts-Gespräch <14, 2001, Bremen>
1
Bundesarbeitsgemeinschaft für Unterstützte Beschäftigung
1
Bundesvereinigung Logistik
1
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Published in...
All
Journal of business research : JBR
652
Journal of retailing and consumer services
587
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
The journal of services marketing
226
The journal of business & industrial marketing
195
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
166
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
125
International journal of contemporary hospitality management
121
Journal of travel and tourism marketing
120
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Asia Pacific journal of marketing and logistics
110
Tourism management : research, policies, practice
108
Journal of service management
107
The journal of brand management : an international journal
107
Journal of retailing
104
Cogent business & management
103
Psychology & marketing
102
Marketing intelligence & planning
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of marketing management : MM
85
The international journal of bank marketing : IJBM
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Service business
80
The international review of retail, distribution and consumer research
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
73
Journal of financial services marketing : JFSM
70
Business horizons
68
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
68
International journal of internet marketing and advertising : IJIMA
68
International journal of retail & distribution management
68
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
68
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ECONIS (ZBW)
16,363
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1
Internetbasierte Kooperation bei der
Produktentwicklung
Wobser, Gunther
-
2000
Persistent link: https://www.econbiz.de/10001552719
Saved in:
2
Different roles, different strokes : organizing virtual customer environments to promote two types of customer contributions
Nambisan, Satish
;
Baron, Robert A.
- In:
Organization science : a journal of the Institute for …
21
(
2010
)
2
,
pp. 554-572
Persistent link: https://www.econbiz.de/10003964615
Saved in:
3
Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.
;
Firat, A. Fuat
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
Saved in:
4
Remote customer interaction in frugal product development : model with customer evaluation
Gupta, Ravi Kumar
;
Ucler, Caglar
;
Bernard, Alain
- In:
International journal of product lifecycle management : …
14
(
2022
)
4
,
pp. 367-392
Persistent link: https://www.econbiz.de/10014230055
Saved in:
5
Linking CIO-CMO communication and product innovation via virtual customer environment engagement : a moderated mediation study
Wang, Li
;
Tong, Chunyang
;
Yang, Zhiyong
- In:
British journal of management
34
(
2023
)
1
,
pp. 259-279
Persistent link: https://www.econbiz.de/10014279188
Saved in:
6
Kundennutzen und Kundentreue : eine Untersuchung zum Treue-
Nutzen
aus Konsumentensicht
Klingenberg, Beate
-
2000
Persistent link: https://www.econbiz.de/10013427493
Saved in:
7
Die Wirkung kundenorientierter Produkt-Vorankündigungen : eine empirische Untersuchung am Beispiel der Automobilindustrie
Merkel, Oliver
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003426340
Saved in:
8
Marketing and innovation - a realtionship approach
Boier, Rodica
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 154-161
Persistent link: https://www.econbiz.de/10011339608
Saved in:
9
Antecedents and outcomes of market orientation in export relationships : an examination of Korean high-tech ventures
Oh, Han-Mo
- In:
Journal of international trade & commerce
14
(
2018
)
1
,
pp. 83-92
Persistent link: https://www.econbiz.de/10011846893
Saved in:
10
The effectiveness of customer participation in new product development : a meta-analysis
Chang, Woojung
;
Taylor, Steven A.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10011507442
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