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Internet marketing : reaching customers anytime, anywhere, any platform
Duparcq, Patrick; Hanna, Richard; Berger, Paul D. - 2010
Persistent link: https://www.econbiz.de/10003830828
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Industriekundenmanagement
Schaper, Thorsten - 2001
Persistent link: https://www.econbiz.de/10001607989
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Relationship marketing
Godson, Mark - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003770381
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Total relationship marketing : [marketing management, relationship strategy and CRM approaches for the network economy]
Gummesson, Evert - 2008 - 3. ed.
Persistent link: https://www.econbiz.de/10003686297
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Services marketing : a managerial approach
Russell-Bennett, Rebekah - 2003
Persistent link: https://www.econbiz.de/10013490002
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Geschäftsbeziehungsmanagement : mit 28 Tabellen
Kleinaltenkamp, Michael (ed.); Plinke, Wulff (contributor) - 1997
Persistent link: https://www.econbiz.de/10014267617
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Supply chain management for retailing
Ray, Rajesh - 2010
Persistent link: https://www.econbiz.de/10010520479
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Marketing communications : CIM coursebook
Amsterdam [u.a.] : Butterworth-Heinemann - Nachgewiesen 2003/04(2003) -
Persistent link: https://www.econbiz.de/10001820080
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Käuferverhalten : Grundlagen - Perspektiven - Anwendungen
Foscht, Thomas; Swoboda, Bernhard - 2005 - 2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10002645223
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Distribution : planning and control ; managing in the era of supply chain management
Ross, David Frederick - 2004 - 2. ed
Persistent link: https://www.econbiz.de/10001803826