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Sequential brand extensions and brand choice behavior
Swaminathan, Vanitha - 2010
Persistent link: https://www.econbiz.de/10003924417
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Global advertising strategy : the moderating role of brand familiarity and executive style
Pae, Jae H.; Samiee, Saeed; Tai, Susan - 2008
Persistent link: https://www.econbiz.de/10003656134
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The economics of intellectual property
Towse, Ruth (contributor); Holzhauer, Rudi (contributor) - 2002
Persistent link: https://www.econbiz.de/10001632848
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Umbrella branding as a signal of new product quality : an example of signalling by posting a bond
Wernerfelt, Birger - 2010
Persistent link: https://www.econbiz.de/10003924094
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Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion
Pechmann, Cornelia; Levine, Linda; Loughlin, Sandra; … - 2009
Persistent link: https://www.econbiz.de/10003785644
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Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R. (contributor) - 2002
Persistent link: https://www.econbiz.de/10001584601
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Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald; Coulter, Robin Higie - 2009
Persistent link: https://www.econbiz.de/10003793919
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Review of interbrand choice strategy and bilateral market power
Bucklin, Louis P. - 2010
Persistent link: https://www.econbiz.de/10003888346
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Firm strategy, innovation and consumer demand : a market process approach
Robertson, Paul L.; Yu, Tony Fu-Lai - 2010
Persistent link: https://www.econbiz.de/10003889338
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Transforming e-business practices and applications : emerging technologies and concepts
Lee, In (contributor) - 2010
Persistent link: https://www.econbiz.de/10003890016