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The FORA Framework : A Fuzzy Grassroots Ontology for Online Reputation Management

Portmann, Edy - 2013

The Social Semantic Web -- Fundamentals of Fuzzy Clustering Methods -- Online Reputation Analysis -- Requirements for Online Reputation Analysis -- Fuzzy Online Reputation Analysis Framework -- The YouReputation Prototype -- Conclusion.

Persistent link: https://www.econbiz.de/10014016412

Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time

Avery, Jill; Steenburgh, Thomas J.; Deighton, John; … - In: Journal of marketing 76 (2012) 3, pp. 96-111

Persistent link: https://www.econbiz.de/10009778035

Price comparison, price competition, and the effects of ShopBots

Passyn, Kirsten A.; Diriker, Memo; Settle, Robert B. - In: Journal of business & economics research 11 (2013) 9, pp. 401-415

Persistent link: https://www.econbiz.de/10010198481

Does E-Commerce Help Farmers’ Markets? Measuring the Impact of MarketMaker

Isengildina-Massa, Olga; Zapata, Samuel D.; Carpio, … - Agricultural and Applied Economics Association - AAEA - 2013

Persistent link: https://www.econbiz.de/10010880961

Adding Bricks to Clicks: The Contingencies Driving Cannibalization and Complementarity in Multichannel Retailing

Avery, Jill; Steenburgh, Thomas J.; Deighton, John A.; … - Harvard Business School, Harvard University - 2007

This paper empirically explores the contingencies that drive cannibalizing and complementary effects across channels to provide sales forecasting, promotion planning, and customer relationship management guidance to multichannel managers. We investigate three contingencies in a sales analysis of...

Persistent link: https://www.econbiz.de/10005754948