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Gaining customer loyalty with tracking information quality in B2B logistics
Rai, Arun; Tang, Xinlin; Yin, Zhitao; Du, Steven - In: Journal of management information systems : JMIS 39 (2022) 2, pp. 307-335
Persistent link: https://www.econbiz.de/10013367713
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Digital tour book : die erfolgreiche Transformation zum digitalen Unternehmen - ein Reisebericht
Rheidt, Christopher; Wagenführer, Daniel - 2018
Persistent link: https://www.econbiz.de/10011756627
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Collaborative Idea Elaboration on Web-Based Ideation Platforms
Kipp, Philipp; Bittner, Eva; Hoffmann, Axel; … - 2014
In recent years many companies have started integrating their customers into product and service development processes. This phenomenon is known as Open Innovation (OI). In OI research, especially the integration of customers into the early stages of product or service innovation has caught a...
Persistent link: https://www.econbiz.de/10014143401
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An integrative model of installed online trust in the financial services industry
Rajaobelina, Lova; Ricard, Line; Bergeron, Jasmin; … - In: Journal of financial services marketing : JFSM 19 (2014) 3, pp. 186-197
Persistent link: https://www.econbiz.de/10010497765
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Permission-based e-mail marketing websites success : an integrated perspective
Lin, Hsin-Hui; Li, Hsien-Ta; Wang, Yi-Shun - In: Journal of global information management : an official … 23 (2015) 2, pp. 1-23
Persistent link: https://www.econbiz.de/10011287048
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Internet-based relationship marketing : a Sub-Saharan African perspective
Mahmoud, Mahmoud Abdulai; Kastner, Adelaide Naa Amerley; … - In: Journal of relationship marketing : innovations & … 16 (2017) 3, pp. 179-196
Persistent link: https://www.econbiz.de/10011820588
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Blending Internet-of-Things (IoT) solutions into relationship marketing strategies
Lo, Fang Yi; Campos, Nayara - In: Technological forecasting & social change : an … 137 (2018), pp. 10-18
Persistent link: https://www.econbiz.de/10011961935
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Online engagement and the role of digital influencers in product endorsement on Instagram
Silva, Marianny Jessica de Brito; Farias, Salomão … - In: Journal of relationship marketing : innovations and … 19 (2020) 2, pp. 133-163
Persistent link: https://www.econbiz.de/10012258651
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Live streaming commerce from the sellers' perspective : implications for online relationship marketing
Apiradee Wongkitrungrueng; Nassim Dehouche; Nuttapol Assarut - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 5/6, pp. 488-518
Persistent link: https://www.econbiz.de/10012249095
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Online relationship quality : testing an integrative and comprehensive model in the banking industry
Brun, Isabelle; Rajaobelina, Lova; Ricard, Line - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 219-246
Persistent link: https://www.econbiz.de/10011633635