More and more people sell things online and trust is an important factor in online selling. This research is aimed at understanding the roles of trust in online sellers' continued use of online auction marketplaces. Given the uniqueness of online auction practice, we identify the need for...

Customer relationship, commitment and retention are critical for e-commerce success. Existing IS research has studied e-commerce customers more from a system user perspective. We argue in this study that we should also take a customer perspective, which has significant research and practical...