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Optimal pricing strategies : how nonlinear programming enables optimal pricing in digital environment
Stepanchuk, Tanja - 2010
Persistent link: https://www.econbiz.de/10003934870
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Performing web analytics with Google Analytics 4 : a platform review
McGuirk, Mike - In: Journal of marketing analytics : JMA 11 (2023) 4, pp. 854-868
Persistent link: https://www.econbiz.de/10014537411
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Go Google : 20 ways to reach more customers and build revenue with Google business tools
Holden, Greg - 2008
Persistent link: https://www.econbiz.de/10003539381
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Understanding the efficiency of keywords in search engine marketing : a comparison study using data envelopment analysis
Jiang, Pingjun - In: International journal of electronic business 14 (2018) 3, pp. 273-292
Persistent link: https://www.econbiz.de/10011989711
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Competition and antitrust in internet markets
Haucap, Justus; Stühmeier, Torben - 2015
paper first discusses the antitrust allegations and proceedings against Google, before commenting on the most prominent …
Persistent link: https://www.econbiz.de/10011373093
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Efficiency evaluation in search advertising
Ayanso, Anteneh; Mokaya, Brian - In: Decision sciences : DS 44 (2013) 5, pp. 877-913
Persistent link: https://www.econbiz.de/10010221599
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Intermediaries and consumer search
Chen, Yongmin; Zhang, Tianle - In: International journal of industrial organization 57 (2018), pp. 255-277
Persistent link: https://www.econbiz.de/10011979443
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An economic policy perspective on online platforms
Martens, Bertin - 2016
This report provides an overview of the relevant economic research literature on platforms or multi-sided online markets. It discusses platforms from a regulatory policy angle, including potential market failures in platforms, the extent of self-regulation and possible regulatory responses...
Persistent link: https://www.econbiz.de/10011980703
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Internet platforms' threats : Facebook, Google, etc.
Alleman, James H. - 2018
Free!! Google and Facebook!!! We all know them, what to worry about? Everything! The giants of the internet are …, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google … controls over 90 percent of search on the web (Statcounter 2017); Facebook and Google represent 40% of consumption of digital …
Persistent link: https://www.econbiz.de/10012012003
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Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay
Tunuguntla, Vaishnavi; Basu, Preetam; Rakshit, Krishanu; … - In: European journal of operational research : EJOR 276 (2019) 1, pp. 119-132
Persistent link: https://www.econbiz.de/10011997863