Similar Search Results

Narrow search

Inertial disruption : the impact of a new competitive entrant on online consumer search

Moe, Wendy W.; Yang, Sha - In: Journal of marketing 73 (2009) 1, pp. 109-121

Persistent link: https://www.econbiz.de/10003815522

An empirical analysis of search engine advertising : sponsored search in electronic markets

Ghose, Anindya; Yang, Sha - In: Management science : journal of the Institute for … 55 (2009) 10, pp. 1605-1622

Persistent link: https://www.econbiz.de/10003908961

Platform service offering to business customers : strategic considerations in engendering seller use of marketing tools

Yang, Botao; Yang, Sha; Dutta, Shantanu - In: Marketing science 41 (2022) 2, pp. 361-379

Persistent link: https://www.econbiz.de/10013363742

Return freight strategies and selling formats in e-commerce supply chain : the perspective of consumer fairness concerns and online shopping returns

Zhao, Ying; Guan, Zi-min; Zhang, Jun - In: Journal of retailing and consumer services 75 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014372594

An Empirical Analysis of Search Engine Advertising : Sponsored Search in Electronic Markets

Ghose, Anindya; Yang, Sha - 2014

The phenomenon of sponsored search advertising – where advertisers pay a fee to Internet search engines to be displayed alongside organic (non-sponsored) web search results – is gaining ground as the largest source of revenues for search engines. Using a unique 6 month panel dataset of...

Persistent link: https://www.econbiz.de/10014048240