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Inertial disruption : the impact of a new competitive entrant on online consumer search
Moe, Wendy W.
;
Yang, Sha
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 109-121
Persistent link: https://www.econbiz.de/10003815522
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2
Capturing evolving visit behavior in clickstream data
Moe, Wendy W.
;
Fader, Peter
-
2001
Persistent link: https://www.econbiz.de/10001642999
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3
How consumer digital signals are reshaping the customer journey
Schweidel, David A.
;
Bart, Yakov
;
Inman, J. Jeffrey
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10013463924
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