The current study aims at investigating the relationship between e-business growth and e-business enablers and barriers by SMEs in Jordanian communication sector. More specifically, the study attempts to identify factors associated with SMEs' adoption of e-business, including barriers and...

This study investigates the effect of website security, as a key dimension of e-service quality, on purchase intention, perceived value and brand loyalty in business-to-consumer (B2C) e-commerce context. Hypotheses were developed based on previous literature. Afterwards, an empirical research...

This study aims at identifying the tools used in e-commerce, able to optimize marketing campaigns. Managerial and marketing processes have been identified in the relevant body of knowledge that can be optimized using artificial intelligence; thus, a questionnaire has been designed within a...

Online retail trade in Indonesia has grown dramatically in recent years. However, it is not being followed by an increase in the transaction completion ratio, with a cart abandonment rate of up to 70 percent. This indicates that the transition from online purchase intention to actual purchase is...

During the recent period, the scientific literature has highlighted the role of E-commerce in business development and growth. In this article we revisit the specifics of E-commerce adoption, focusing on the case of Romanian SMEs. Using the online questionnaire survey method and the principal...

This case study is about a used car retailer in an African country, specifically Ghana. Lessons drawn from the case could be applied in societies which are highly socialised; not individualistic. Case overview – Ghana is one of the first African countries to be hooked up to the internet....

E-Commerce tools have become a human need everywhere and important not only to customers but to industry players. The intention to use E-Commerce tools among practitioners, especially in the Malaysian retail sector is not comprehensive as there are still many businesses choosing to use expensive...

Purpose: The authors critically examine the paper by Samiee (2019, this issue) “International marketing and the Internet: A research overview and the path forward” and offer an appraisal of its merits as well as thoughts for further development of research on advanced information and...

This research study investigates the challenges and strategies involved in integrating e-commerce and business model innovation within AI-driven enterprises, with a specific focus on the case of HIMS, a men's health and wellness e-commerce company. The aim of this study is to provide valuable...

This study aims to find out how the website's design, the quality of the information, security, responsiveness, and trust all affect customer satisfaction in the context of e-Commerce website of home product users in the Thai population. The objectives of this study are to investigate web...