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Big data in relation with business intelligence capabilities and e-commerce during COVID-19 pandemic in accountant’s perspective

Huy Quang Pham; Kien Phuc Vu - In: Future Business Journal 9 (2023), pp. 1-21

This research aims at producing a thorough and accurate analysis on how big data as a service and business intelligence capabilities provide a series of opportunities for small and medium enterprises to succeed in E-commerce. The statistical data were drawn from samples of accountants within...

Persistent link: https://www.econbiz.de/10014382169

Web analytics applications, opportunities and challenges to online retail in India

Kumar, Vikas; Ayodeji, Ogunmola Gabriel - In: International journal of services and operations … 41 (2022) 4, pp. 463-485

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Business Intelligence : durch eBusiness Strategien und Prozesse verbessern

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Use Of data mining in business analytics to support business competitiveness

Lee, Pui Mun - In: Review of business information systems 17 (2013) 2, pp. 53-58

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Platforms oriented business and data analytics in digital ecosystem

Mishra, Shrutika; Triptahi, A. R. - In: International journal of financial engineering 6 (2019) 4, pp. 1-16

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Performing web analytics with Google Analytics 4 : a platform review

McGuirk, Mike - In: Journal of marketing analytics : JMA 11 (2023) 4, pp. 854-868

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Network evolution analysis of e-business entrepreneurship : big data analysis based on taobao intelligent information system

Ye, Zheng; Zheng, Jianzhuang; Tu, Ruiyi - In: Information systems and e-business management : ISeB 18 (2020) 4, pp. 665-679

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Big data: hell or heaven? : digital platforms and market power in the data-driven economy

Nuccio, Massimiliano; Guerzoni, Marco - In: Competition & change : the journal of global business … 23 (2019) 3, pp. 312-328

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The impact of digital innovations on marketing and consumers

Ratchford, Brian Thomas - In: Marketing in a digital world, (pp. 35-61). 2019

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Employing big data in business organisation and business ethics

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