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E-commerce
Konsumentenverhalten
78,647
Consumer behaviour
78,635
Marketing
29,201
Theorie
11,325
Theory
11,288
Beziehungsmarketing
9,605
Relationship marketing
9,604
Markenführung
8,029
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8,013
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6,756
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6,489
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6,330
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6,251
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5,911
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5,805
Germany
5,723
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5,671
Food
5,665
Online-Handel
5,511
Online retailing
5,507
Customer satisfaction
5,505
Kundenzufriedenheit
5,501
Online-Marketing
5,124
Internet marketing
5,094
Social Web
5,024
Social web
5,021
Markenartikel
4,525
Brand
4,486
Einzelhandel
4,465
Service quality
4,333
Dienstleistungsqualität
4,326
Retail trade
4,303
Electronic Commerce
3,975
Werbewirkung
3,917
Advertising effects
3,875
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3,874
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9
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9
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8
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Tan, Yong
8
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7
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7
Lowry, Paul Benjamin
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7
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6
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6
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6
Duarte, Paulo
6
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6
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6
Frasquet Deltoro, Marta
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Ghose, Anindya
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Hjort, Klas
6
Martínez-López, Francisco J.
6
Mou, Jian
6
Verhagen, Tibert
6
Wagner, Gerhard
6
Walsh, Gianfranco
6
Agrawal, David R.
5
Benlian, Alexander
5
Broeder, Peter
5
Chen, Jianqing
5
Clement, Michel
5
Dash, Manoj Kumar
5
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5
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Goldfarb, Avi
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Akademie für Technikfolgenabschätzung in Baden-Württemberg
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Allgemeine Gesellschaft für Philosophie in Deutschland
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1
Campus Verlag
1
Centre de recherche pour l'étude et l'observation des conditions de vie
1
Conference on E-Commerce, E-Business, E-Government <5, 2005, Posen>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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Ecole Nationale Supérieure des Télécommunications de Bretagne <Brest, Finistère>
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European Marketing Academy
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1
Information Resources Management Association
1
International Association for the Study of Insurance Economics
1
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1
International Conference on Information and Communication Technologies in Travel and Tourism <16, 2009, Amsterdam>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Workshop on Consumer Behaviour and Distribution in the e-Grocery Sector <Copenhagen Business School)>
1
Internationale Vereinigung Wissenschaftlicher Tourismusexperten
1
Konsum im Wandel - das Transformative Potenzial <Veranstaltung> <2017, Klagenfurt>
1
London Economics Ltd
1
NetLibrary, Inc
1
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Journal of retailing and consumer services
158
Journal of business research : JBR
69
Journal of internet commerce
55
Electronic commerce research
54
International journal of electronic marketing and retailing : IJEMR
47
Information systems research : ISR
37
International journal of e-business research : an official publication of the Information Resources Management Association
37
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
33
International journal of business information systems : IJBIS
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
Journal of management information systems : JMIS
29
International journal of internet marketing and advertising : IJIMA
28
Electronic commerce research and applications
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of retailing
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Asia Pacific journal of marketing and logistics
25
Cogent business & management
24
International journal of retail & distribution management
24
The international review of retail, distribution and consumer research
24
Journal of electronic commerce research : JECR
23
International journal of electronic commerce : IJEC
22
International journal of hospitality management
22
International journal of consumer studies
20
Journal of fashion marketing and management
20
International journal of electronic business
19
Psychology & marketing
19
Information systems and e-business management : ISeB
18
International journal of retail and distribution management
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International journal of electronic business : IJEB
16
Technological forecasting & social change : an international journal
16
Electronic markets : the international journal on networked business
15
Global business review
14
International journal of electronic customer relationship management : IJECRM
14
International journal of technology marketing : IJTMkt
14
Journal of the Academy of Marketing Science
14
European research studies
13
Journal of travel and tourism marketing
13
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ECONIS (ZBW)
3,658
RePEc
7
BASE
3
EconStor
2
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1
Influencer-
Marketing
: Strategie, Briefing, Monitoring
Funke, Sven-Oliver
-
2019
-
1. Auflage
Persistent link: https://www.econbiz.de/10011893433
Saved in:
2
Distinct role of targeting precision of Internet-based targeted advertising in duopolistic e-business firms' heterogeneous consumers market
Jiang, Zhao
;
Dan, Wu
;
Liu, Jie
- In:
Electronic commerce research
20
(
2020
)
2
,
pp. 453-474
Persistent link: https://www.econbiz.de/10012224110
Saved in:
3
A psychographic approach to segmenting the electronic shopper
Vijayasarathy, Leo R.
- In:
The social and cognitive impacts of e-commerce on …
,
(pp. 90-118)
.
2004
Persistent link: https://www.econbiz.de/10002107924
Saved in:
4
Customer segmentation based on buying and returning behaviour
Hjort, Klas
;
Lantz, Björn
;
Ericsson, Dag
;
Gattorna, John
- In:
International journal of physical distribution & …
43
(
2013
)
10
,
pp. 852-865
Persistent link: https://www.econbiz.de/10010204783
Saved in:
5
Online travel purchase behavior of generational cohorts : a longitudinal study
Beldona, Srikanth
;
Nusair, Khaldoon
;
DeMicco, Frederick J.
- In:
Journal of hospitality marketing & management
18
(
2009
)
4
,
pp. 406-420
Persistent link: https://www.econbiz.de/10003862058
Saved in:
6
How online consumer segments differ in long-term
marketing
effectiveness
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
Saved in:
7
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
Saved in:
8
A comparison of the characteristics of eBay consumers and eBay nonconsumers
Black, Gregory S.
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10003519335
Saved in:
9
Intercultural consumer classifications in e-commerce
Bauer, Hans H.
;
Neumann, Marcus M.
;
Huber, Frank
- In:
Classification - the ubiquitous challenge : proceedings …
,
(pp. 561-568)
.
2005
Persistent link: https://www.econbiz.de/10003569653
Saved in:
10
A review on customer segmentation methods for personalized customer targeting in e-commerce use cases
Alves Gomes, Miguel
;
Meisen, Tobias
- In:
Information systems and e-business management : ISeB
21
(
2023
)
3
,
pp. 527-570
Persistent link: https://www.econbiz.de/10014420611
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